LOOKBOOK is a world-renowned experience that connects hairdressers, barbers and artists from all realms of the beauty industry. Introduced in 2016 by Dre, owner of KRAFT Salon and Agency, who designed this event in the hopes to break down the traditional barriers of hair hierarchy and create a casual yet fun environment where artists can collab, network and inspire each other in their creative journeys.
Exclusive Look & Learns featuring artists from all around world. 8+ artists in multiple rooms demonstrating the latest in cutting, coloring, styling and business knowledge.
“COLLAB WITH ME” gives artists an opportunity to showcase their haircut or color skills while collaborating with another artist who has inspired them in their hair journey. These artists will step into the limelight in front of hundreds who have gathered to watch the live collab between the two who have never worked together. The result - dope hair, renewed passion for their craft & a new connection in the industry.
HAIR JAM *NEW*
LOOKBOOK is excited to introduce our NEW Hair Jam this year! Hair Jam is a discovery platform that will allow you the opportunity to be into the limelight and one step closer to your dream of becoming an educator / platform artist.
4 KRAFTERS (contestants) will be judged on the deciding factors listed below -
1. Social Media Presence and Engagement
2. Overall Personal Style and Brand
3. Technical Skill and Photography
4. Final Performance at LOOKBOOK 19
HAIR JAM WINNER WILL RECEIVE -
- A special hair styling package with some of the best products!
- An AMAZING OPPORTUNITY to teach a class alongside a hair conductor at a future event next year!
- Winner will also get a SPECIAL FEATURE IN TOP INDUSTRY MAGAZINES!!
HAIR ROYALE *NEW*
Enter to compete alongside 8 KRAFTERS (contestants) in our HAIR ROYALE with a total of 3 rounds! You will be judged on style, execution, and your overall look. This isn’t the fastest haircut, best fade, or craziest design, it’s the MOST Unique and Creative! Each KRAFTER will include a $500 ENTRY, WINNER TAKES ALL!
You will be judged by our…
Winner from each round will battle one another to determine our GRAND PRIZE WINNER!
Not only will you receive one of our SPECIAL ARTIST GIFT BAGS just for entering...
WINNER TAKES HOME A CASH PRIZE!!!
KRAFT KARNIVAL *NEW*
Another NEW addition to the LOOKBOOK experience this year is the KRAFT Karnival Games! We will have hair inspired Karnival games including: Balloon Pop, Ring Toss, Bottle Knockdown, Eating Contest, Dry the Mannequin Head, Guess How Many Clips In A Jar Raffle
All of the games will be FREE!
And remember - the harder the game the bigger the prize...so GO BIG!
Artists from ALL AROUND THE WORLD will be doing what they do best behind the chair! Pop up demos scattered throughout the event featuring some of the BEST in our industry. They will be showcasing their talent with a live audience and no interruptions.
Each year LOOKBOOK features various Vendors, Clothing Brands, and Artists such as, Pop-up Tattoo Shop, Live Art, Tooth Gems, and Jewelry Brands!